‘PLANET OF THE APPS’ | Apple’s first TV series shows what it takes to build an app

LOS ANGELES, CALIFORNIA | Apple Inc’s long-awaited move into original television series starts Tuesday, with a reality show about a universe that is key to the technology giant’s business: the world of app developers trying to bring their ideas to the masses.

The 10-episode “Planet of the Apps,” an unscripted show with similarities to ABC’s “Shark Tank,” is part of an effort to add exclusive video programing to Apple’s music streaming service to help attract new subscribers. The first episode will be available for streaming around the globe starting at 9 p.m. PDT on Tuesday (midnight EDT/0400 GMT).

Hollywood has been awaiting the entry of deep-pocketed Apple into original TV series, a field crowded with award-winning dramas and comedies from outlets such as Netflix and Time Warner Inc’s HBO.

The first “Apps” episode will be free to anyone who wants to see it on iTunes and the show’s website. Subsequent episodes will be released each Tuesday on Apple Music and available only to the streaming service’s subscribers.

On the show, developers try to interest celebrity mentors with a 60-second pitch on an escalator. The advisers help contestants build their products and prepare appeals for funding from Lightspeed Venture Partners, the first investor in Snapchat.

“The question when you have ideas is how to take those to fruition,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview. “Sometimes you may not know how, you might be afraid of what’s involved. This really shows how that’s possible.”

Apple’s future programing plans include an adaptation of comedian James Corden’s “Carpool Karaoke” segment from his CBS show that will begin airing in August, as well as a documentary about Sean Combs in June and another about Clive Davis in a few months, Cue said.

“Planet of the Apps” came from musician will.i.am, who with producer Ben Silverman had shopped the series to traditional TV players before approaching Apple. Will.i.am appears as a judge alongside entrepreneur Gary Vaynerchuk and actresses Gwyneth Paltrow and Jessica Alba, who have started businesses.

“I felt like this was a great way to show that app developers or business people are not just white dudes in suits, or white dudes coding,” Alba said.

In the first two episodes, developers present apps for online shopping, campus safety and a school backpack. One team tries to adapt after Google announces a feature similar to its own concept. Another developer feels overwhelmed by will.i.am’s rapid-fire list of ideas.

At the show’s end, viewers are told they can download the apps from Apple’s App Store. The show itself will be promoted on the Apple.com home page, on iTunes and elsewhere.

“All of our customers are going to be exposed to this in one way or another,” Cue said.

source: interaksyon.com

Apple TV aims to capture ‘cord cutters’

SAN FRANCICO — The new Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.

Updated Apple TV hardware set for release in late October wasn’t expected to revolutionize the television industry, but it could strike a blow to cable companies that have been in a power seat when it comes to delivering shows and other content.

“It turns out fears surrounding the long-term prospects of the cable industry were well warranted,” said Yahoo senior vice president Simon Khalaf, whose mobile analytics company Flurry was bought last year by the Internet pioneer.

“We believe that the industry is facing a perfect storm: apps, app stores and Apple.”

While the unveiling of a new Apple TV on Wednesday did not come with word of deals to stream shows or films from networks or studios, it will have a version of the App Store that has been a hit on iPhones.

“We believe the future of television is apps,” chief executive Tim Cook said.

Apple released a software kit for outside developers, and showed off early versions of Apple TV applications being crafted by streaming services Netflix, Hulu, and HBO.

Siri searches shows

The product launch “sent a warning shot at the cable industry in particular and the media industry in general,” Khalaf said in a blog post.

“Now rather than having dozens of channels to watch, US consumers will have thousands of apps to enjoy on their flat panel TVs ranging from games, to e-sport apps, to live entertainment apps, and to whatever these developers will cook up over the next year.”

Siri virtual assistant software built in Apple TV allowed for natural language searches for shows, such as asking for something funny or a certain actor by name.

Analysts keyed in on the fact that Siri will search across applications on Apple TV, meaning that where shows or films come from should be unimportant to viewers.

People should also be able to see what they want on-demand instead of being at the mercy of cable broadcast schedules.

These options can spur a trend of “cord cutting” or ending the subscription “bundles” offered by cable and satellite TV firms.

Apps trump TV

A Flurry report found that for the first time ever, people in the US in the second quarter of this year spent more each day using mobile applications than they did watching television: a daily average of 198 minutes versus 168 minutes

“Just as they did on the iPhone and iPads, consumers will download these apps and spend plenty of time on them, leaving the dozen or so cable channels lost in a sea of apps,” Khalaf said.

By letting media companies keep control of their content in apps, Apple could find new money-making models while sidestepping worries studios might have about distribution rights.

Since games consistently rank as the most popular apps on mobile devices, the genre is expected to be thrive on Apple TV.

An Apple TV remote control features a touchpad along with sensors that allow it to act as a motion controller similar to those that transformed video game play as part of the original Nintendo Wii console.

Apple TV lacked the kind of computing power and storage capacity found in hard-core video game consoles but was fine for the kinds of “casual” game apps that have rocketed to success on mobile devices, according to analysts.

“I think Apple TV will usher in an era of casual games in the living room,” said Gartner analyst Brian Blau.

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon’s Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant’s launch of upgraded iPhones and other devices.

Shares rallied 2.2 percent to end at $112.57.

Analysts say Apple is seeking to diversify its product line amid a competitive global smartphone market, and that its new iPad Pro, Apple TV streaming device and Apple Watch may help.

“The new offerings are welcomed additions to the portfolio that will strengthen not only the competitiveness of each product category, but also the wider ecosystem and the increasing developer effort behind this platform,” said analyst Kulbinder Garcha at Credit Suisse in a note to clients.

Jan Dawson of Jackdaw Research said that while the iPhone accounts for most Apple revenue, the upgraded Apple TV device “one of the biggest and most important things announced” and “should drive significant new revenue for Apple and for developers.”

source: interaksyon.com

Tech world waits for iPhone news and hopes for magic

SAN FRANCISCO — The tech world on Wednesday will have its eyes on Apple, expecting new versions of the company’s coveted iPhone but hoping for magic in the form of unexpected innovation.

Apple remained mum even as rumors ran rampant about what is in store at an upcoming San Francisco media event.

Analysts and industry insiders predict that Apple will unveil updated iPhones along with an Apple TV revamp that may signal a push into the online television streaming sector, dominated by Netflix.

In trademark enigmatic style, Apple has provided little more than the time and place of the event.

An update to the iPhone lineup is considered a sure thing, since the company has a pattern of doing just that every September.

Improvements are expected to include faster processing and better cameras.

New iPhone models might also feature the “force touch” technology used in the Apple Watch, which allows a user to control a device based on how hard the screen is pressed.

The iPhone remains a hot seller, accounting for the bulk of Apple’s revenue, but upgrades are needed to keep iPhone “at the top of the heap” in the competitive smartphone market, according to Gartner analyst Van Baker.

Apple consistently entices the market with tricked-out new iPhones in time for the crucial year-end holiday shopping season.



Apple TV tuned


Another expected star at the event could be Apple TV, which may get an App Store open to outside developers and perhaps focus on game-play, in a challenge to video game consoles.

The third-generation Apple TV was introduced slightly more than three years ago. The California-based company long downplayed Apple TV as a “hobby” after the original version was released in 2007.

“They are finally revisiting their hobby, the Apple TV,” said Forrester analyst Frank Gillett.

Apple is dabbling with the idea of making online television programming, a move that would challenge established players such as Netflix and Amazon Prime, according to a recent report in show-business magazine Variety.

“Original programing is the only solution to Apple’s biggest problem in the video world — that is, that nobody wants to sell Apple content rights,” said Forrester analyst James McQuivey.

“After watching what happened to the music business when Apple was given the keys to the kingdom, video producers and programmers are more than gun shy about handing the same power to Apple in the world of TV shows.”

Apple became a power to be reckoned with in digital music sales due to the popularity of its mobile devices and iTunes online shop.

While Apple was at the forefront of the shift to digital music, the world of Internet-streamed television already has powerful players such as Netflix and Amazon.


Watching for magic


There is weaker speculation that Apple could introduce a new, bigger iPad in what would be a break from the company’s tradition of unveiling tablet news at a separate event in October.

Tablet sales have cooled overall, and Apple faces the challenge of coming up with an innovation that re-ignites interest in iPads, according to analysts.

One way could be by tying iPads to more cloud services that better anticipate what users do using Apple products.

“I think they can make more magic happen,” Gillett said of App. “That is what I am going to look for.”

source: interaksyon.com