Sony’s PlayStation 4 sales top 30 million consoles

TOKYO — Sony Corp on Wednesday said sales of its PlayStation 4 video game console exceeded 30.2 million units as of Nov. 22, as global price cuts ahead of the year-end holiday season bolstered demand.

The PlayStation 4, which went on sale in late 2013, has been Sony’s fastest-selling game console, the Japanese electronics manufacturer said. It hit sales of 20 million consoles in March.

The console helped Sony book its highest second-quarter operating profit in eight years.

source: interaksyon.com

Sony cuts prices for PlayStation 4

TOKYO — Sony Corp said it was cutting the price of its PlayStation 4 videogame console to around $350 from $400 to boost sales ahead of the year-end holiday season.

Thursday’s announcement follows similar price cuts of the console in Asia, including its home market Japan, and adds pressure on rival Microsoft Corp, whose Xbox One system has lagged the PlayStation 4 in global sales.

Videogames, along with sensors, have helped lead a turnaround at Sony which is still struggling with weak smartphone and TV sales.

In July, Sony raised its full-year operating income forecast for its game and network services division to 60 billion yen ($501.3 million) from a previous 40 billion yen, due to solid PlayStation demand.

source: interaksyon.com