MANILA, Philippines - “Xperia is trusted by James Bond,” says Yasushi Asaoka, president and managing director of Sony Philippines. The consumer electronics company reveals that the Xperia TX (also coming in a variant known as Xperia T for some specific markets), the latest smartphone in Sony Mobile’s Xperia range, is set to feature in the newest James Bond film, Skyfall, the 23rd adventure of the longest-running film franchise of all time.
Sony Ericsson first partnered with Bond for Die Another Day starring Pierce Brosnan in 2002, using both the T68i and P800 in the film. “Key phone models have since been featured in the most recent Bond films, with the K800i and M600i making their debuts in Casino Royale, and the C902 bringing limited-edition glamour to Quantum of Solace,” said Asaoka. “We are absolutely thrilled that the Sony Xperia continues to be James Bond’s official handset of choice –– Xperia is definitely the perfect gadget for the franchise’s golden anniversary,” Asaoka added.
James Bond enjoyed its first world premiere in London in 1962 with Dr. No. To celebrate the 50th anniversary of the James Bond film franchise, Sony Philippines will run a promotion. Buyers of selected Sony Xperia handsets will get a free, trendy, “made-for-Xperia” phone case for purchases until Nov. 15. Participating handsets for this promotion are: Xperia ion, Xperia S, and Xperia P.
source: philstar.com
