MANILA, Philippines — More and more users are now browsing their Facebook accounts on their mobile gadgets, the social media giant’s record show.
As of last September, mobile Facebook users reached 874 million in a month, up by 45 percent from 604 million a year ago. On a daily basis, mobile check-ins numbered 507 million, up by over half from 329 million year-on-year.
The growth spurt has in turn contributed nearly half or 49 percent of Facebook’s $1.8 billion in advertising revenues for the third quarter — a revenue share that dwarfs the 14 percent in mobile ad revenues in the same period last year.
The stunning growth in the mobile segment had analysts and investors speculating that Facebook is now training its sights to be a mobile software company. Such a move would be in line with forecasts that the global mobile advertising industry is set out to experience exponential growth in the years ahead.
To capitalize on the growing trend, Ayala-led Globe recently launched a partnership with the social media giant that will provide free Facebook access to its network. The free access is available to the telco’s 36 million subscribers for three months.
source: interaksyon.com
