Final refrain for iPod as Apple stops production

SAN FRANCISCO, United States - Apple put out word it is no longer making iPods, the trend-setting MP3 players that transformed how people get music and gave rise to the iPhone.

Late Apple co-founder Steve Jobs introduced the devices nearly 21 years ago with his legendary showmanship flare, and the small, easy to operate players helped the company revolutionize how music was sold.

It packed "a mind-blowing 1,000 songs" the company said at the time, and together with Apple's iTunes shop established a new distribution model for the music industry.

Buying complete albums on vinyl gave way to paying 99 cents a piece for selected digital songs.

Industry trackers and California-based Apple itself have long acknowledged that the do-it-all iPhone would eat away at sales of one-trick devices such as iPod MP3 players.

The trend toward streaming music services, including one by Apple, has made devices designed just for carrying digital tunes around less enticing for consumers.

Apple said in a blog post that the current generation of iPods will only be available as long as current supplies last.

"Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry," said Apple senior vice president of Worldwide Marketing Greg Joswiak.

"It also redefined how music is discovered, listened to, and shared."

Joswiak said that the "spirit of iPod" lives on in its lineup of products including iPhone, iPad, Apple TV, and its HomePod smart speaker.

"Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go," Apple said in a blog post.

"Today, the experience of taking one’s music library out into the world has been integrated across Apple’s product line - from iPhone and Apple Watch to iPad and Mac."

In addition, the Apple Music subscription service provides streaming access to more than 90 million songs, the Silicon Valley giant said.

The iPod endured despite analyst worries that the release of the iPhone in 2007 would destroy demand, since the smartphones provided much more than just digital music.

News of the end of the line for iPod prompted a flurry of sad, nostalgic posts on Twitter.

"Damn... low-key a little sad to see that Apple has officially discontinued the iPod from today," said a tweet fire off from the verified @MrDalekJD account of a UK Gaming YouTuber.

"This thing changed the music game forever. RIP."

Agence France-Presse

Apple cleared in iPod antitrust suit

SAN FRANCISCO — A US jury on Tuesday cleared Apple of abusing its dominant market position in an antitrust case over online music for the iPod.

The class-action antitrust case in California federal court featured dramatic videotaped testimony recorded by Apple co-founder Steve Jobs before he died in 2011.

The $350-million lawsuit accused the tech giant of illegally forcing iPod users to purchase their music on its iTunes service.

The suit said iPod buyers between 2006 and 2009 were blocked from buying music from other vendors, advancing Apple’s dominant position on music downloads.

But the jury ruled otherwise.

“We thank the jury for their service and we applaud their verdict,” Apple said in a statement.

“We created iPod and iTunes to give our customers the world’s best way to listen to music. Every time we’ve updated those products — and every Apple product over the years — we’ve done it to make the user experience even better.”

Jobs’ testimony from a few months before his death in October 2011 was played at the hearing Friday.

In excerpts published by online news site “The Verge,” he said that Apple was “very concerned” about retaliatory measures that could be taken by record companies if songs purchased in iTunes and downloaded to an iPod were then copied onto somebody else’s computer.

“We went to great pains to make sure that people couldn’t hack into our digital rights management system because if they could, we would get nasty emails from the labels threatening us that they were going to yank the license,” Jobs said.

He argued that “lots of hackers” were trying to break into the system, and as a result, Apple had to be constantly “revving the iTunes and iPod software, closing any holes that might be in it, or any problems it might have.”

If these changes meant that competitors became locked out, then they were only “collateral damage,” he said.

Plaintiffs in the class-action suit argued that the repeat changes prevented other online music stores — and potentially less expensive ones at that — from adapting their own systems fast enough for their music to be used on the iPod.

This, they said, meant iPod owners had to make purchases on iTunes.

Apple has remained a powerful player in online music, but in 2009 dropped its “digital rights management” that limited how users could copy or transfer songs.

source: interaksyon.com