Showing posts with label TikTok. Show all posts
Showing posts with label TikTok. Show all posts

Thursday, December 8, 2022

TikTok hit by US lawsuits over child safety, security fears

WASHINGTON — TikTok was hit Wednesday with a pair of lawsuits from the US state of Indiana, which accused it of making false claims about the Chinese-owned app's safety for children.

The legal salvo came as problems are mounting for TikTok in the United States, with multiple accusations that the extremely popular app is a national security threat and a conduit for spying by China.

"The TikTok app is a malicious and menacing threat unleashed on unsuspecting Indiana consumers by a Chinese company that knows full well the harms it inflicts on users," said Attorney General Todd Rokita in a statement.

The lawsuit said TikTok algorithms served up "abundant content depicting alcohol, tobacco, and drugs; sexual content, nudity, and suggestive themes" to users as young as 13.

The state also sued TikTok for allegedly deceiving customers into believing that "reams of highly sensitive data and personal information" were protected from the Chinese government.

In a statement, a TikTok spokesperson did not comment specifically on the case but said "the safety, privacy and security of our community is our top priority."

"We build youth well-being into our policies, limit features by age, empower parents with tools and resources, and continue to invest in new ways to enjoy content based on age-appropriateness or family comfort," the company said.

TikTok is facing a growing front of opposition in the United States, with several states and the US military banning its use on government devices.

Texas on Wednesday became the latest state to do so, calling for "aggressive action" against TikTok.

The highly popular app is often singled out for its alleged connections to the Beijing government with fears that China is able to use TikTok's data to track and coerce users around the world.

TikTok is currently in negotiations with the US government to resolve national security concerns, hoping to maintain operations in one of its biggest markets.

TikTok said it was "confident that we're on a path...to fully satisfy all reasonable US national security concerns."

The spectacular success of TikTok has seen rival sites such as Meta-owned Instagram or Snapchat struggle to keep up, with once soaring ad revenues taking a hit.

But Federal Bureau of Investigation Director Christopher Wray told lawmakers last month that he is "extremely concerned" about security risks linked to TikTok.

Agence France-Presse 

Friday, August 13, 2021

TikTok ramps up privacy protection for teens

SAN FRANCISCO – TikTok became the latest tech company Thursday to announce tighter protections for teenagers as social media platforms come under increased scrutiny over their privacy safeguards.

The short video-sharing app will roll out a number of features in the coming months, including a default curb for 16 and 17-year-olds on in-app messaging unless it is switched to a different setting.

Under 16s will see a pop-up message when they publish their first video, asking them to choose who can watch.

And users aged 16 and 17 will be able to receive a pop-up asking them to confirm who can download their videos. Downloads are already disabled on content posted by under 16s.

The Chinese-owned platform will also stop sending push notifications to users aged 13 to 16 from 9pm — and an hour later for 16 to 17-year-olds — with the aim of reducing their screen time at night.

The moves announced by head of child safety public policy Alexandra Evans and global head of privacy Aruna Sharma build on previous measures to protect young users from predators, bullies and other online dangers.

“It’s important to ensure even stronger proactive protections to help keep teens safe, and we’ve continually introduced changes to support age-appropriate experiences on our platform,” Evans and Sharma said.

“We want to help our younger teens in particular develop positive digital habits early on.”

Google, YouTube and Facebook-Instagram have all recently bolstered defenses for teen users, while critics have been urging Facebook to abandon plans for a children’s version of Instagram.

TikTok was the world’s most downloaded app last year, overtaking Facebook and its messaging platforms, according to market tracker App Annie.

The video app surged in popularity, according to market tracker App Annie, despite efforts by former president Donald Trump to ban it or force a sale to US-based investors.

Agence France-Presse


Friday, July 23, 2021

Can Facebook's $1 billion gamble help it regain lost cool?

Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him. 

But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network. 

"In our market, Facebook is kinda old-fashioned," said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang. 

"Like, Mom is on Facebook and doesn't know what TikTok is," he told AFP in an email. "My content is suited for the millennials, who prefer other platforms." 

Announced last week, Facebook's $1 billion will pay the creators of popular posts, from fashionistas to comedians and video gamers, through 2022.

It is the strongest signal yet that the US social media giant now recognises the strategic importance of the "creator economy". 

YouTube, TikTok and Snapchat have waged an increasingly fierce battle to attract figures with big followings that can in turn attract serious advertising revenues. 

Last November, photo and video app Snapchat began paying $1 million a day to top creators, although the payments have since tapered off. Popular YouTubers have been receiving a slice of the site's billions in ad revenues since 2007. 

Facebook has been comparatively slow on the uptake. While the site began paying popular video-makers in 2017, most vloggers have found YouTube to be far more lucrative. 

Facebook-owned Instagram has meanwhile launched the careers of many a food blogger and fashion influencer, but the app only began sharing its advertising income directly with them last year.

Traditionally, the bulk of Insta-celebrities' earnings has come through product endorsement deals negotiated directly with brands. 

- Late to the influencer party - 

Joe Gagliese, co-founder of international influencer agency Viral Nation, said it was not surprising that Facebook's efforts had lagged behind competitors'.

Founded in 2004, Facebook had already built a hugely lucrative advertising business by the time the phenomenon of full-time internet celebrities emerged at the end of the decade. Courting influencers wasn't crucial to its "primary business", Gagliese said. 

But as creators have headed elsewhere, their predominantly young followings have followed -- contributing to a sense that Facebook, in the eyes of Gen Z, has become an irredeemably uncool website where their parents hang out. 

Facebook's user base is indeed ageing. The proportion of over-65s has shot up roughly a quarter over the past year -- almost double the average, according to the Digital 2021 report from media companies We Are Social and Hootsuite. 

In the meantime, Chinese-owned TikTok was the world's most downloaded app in the first half of 2021.

It has largely replaced Facebook as the driver of international social media crazes -- not least during the pandemic, as bored millions have turned to its dance videos and cooking trends for light relief. 

In this context, Facebook's $1 billion gambit is being seen partly as an attempt to regain cultural relevance and stem the youth exodus. 

"The only way for these platforms to keep their relevance with younger generations is to understand what resonates with them and keep up with the pace of innovation," said Claudia Cameron, head of marketing and insights at Amsterdam-based influencer agency IMA.

"Creators are a very important part of this equation, as they set the tone for what's cool."

- A drop in the ocean? - 

While young users from Iran to Brazil have been flocking elsewhere, industry insiders say it is far too early to regard Facebook as doomed. 

"You can't underestimate them, because they are so powerful when it comes to the tech," said Gagliese. 

Facebook's vast income -- it raked in $84.2 billion in advertising revenues last year, more than the GDP of some countries -- gives it huge funds with which to innovate. 

It is also, despite its relative loss of street cred, still growing, with 2.8 billion monthly users worldwide. 

Gagliese suggested Facebook should be spending far more on its efforts to lure internet stars from other platforms. 

"Unless Facebook leans in really hard -- I'm talking, 'way more than a billion dollars' hard -- it's going to be very hard for them to attract all these new creators," he said. 

Facebook has yet to outline detailed plans for the $1 billion, but Cameron pointed out that a large chunk will likely be distributed via Instagram, which still enjoys a "cool" factor.

That would be good news for TikTok comedian Mwas, who also has a sizeable following there. 

"I'm taking a wait-and-see approach," he said.

Agence France-Presse