Microsoft pushes new Windows to developers

SEATTLE — Days after launching Windows 8, Microsoft Corp is mounting a strong campaign to win over the software developers it needs to kick-start its new operating system.

A lack of apps is Microsoft’s Achilles heel as it attempts to catch Apple Inc and Google Inc in the rush toward mobile computing.

Windows 8, the new Surface tablet and a range of Windows-based phones – all unveiled in the past week – are designed to close that gap, but the world’s largest software company still needs to convince developers to recreate the thriving ‘ecosystem’ that made PCs so successful.

“Please go out and write lots of applications,” Microsoft Chief Executive Steve Ballmer pleaded with 2,000 developers on Tuesday, kicking off an annual, four-day meeting at its campus near Seattle.

The event, called ‘Build,’ is the equivalent of Apple’s Worldwide Developer Conference and Google’s I/O event.

Microsoft gave each paying attendee one of its Surface tablets and 100 gigabytes of free space on its SkyDrive online storage service. On top of that, handset partner Nokia threw in a free Lumia 920 smartphone running Windows Phone 8.

The unprecedentedly generous give-away signals the intent of what Microsoft openly calls “evangelism.” Most developers at the meeting, who paid up to $2,000 to attend, are already converted to the Windows religion. But this year there is a feeling that Microsoft can re-establish itself as a relevant platform for developers.

“The sessions are overflowing. Everybody wants to learn,” said Greg Lutz, product manager at development tools company ComponentOne, who is attending the conference.

“The Surface is really exciting. It’s been interesting to see people that would normally be critics of Microsoft surprised to see how good it is,” said Lutz, whose company makes features that developers can use in apps, such as calendars or charts.

Microsoft recognizes it needs apps to flesh out its new online Windows Store and make Windows 8 machines more attractive to users, said Russ Whitman, chief strategy officer at Ratio Interactive, a design agency that helps companies create apps.

“The catalog (of apps) is where they are weak, there’s no doubt,” he said. “But if Microsoft stays focused on quality not quantity, they can win.”

Developer doubts

When Windows 8 launched on Friday, some major content providers had prominent apps in the Windows store, such as Netflix Inc, the New York Times and Rovio’s Angry Birds Space. But big names such as Facebook and Twitter were missing.

Twitter moved to rectify that on Tuesday, announcing that a native Windows app would be rolled out “in the months ahead.” Dropbox, a fast-growing cloud storage service, also announced it would soon have a Windows app, as did online payment firm PayPal and sports network ESPN.

But Facebook, which now has more than 1 billion users, has not yet made public any plans for a Windows app, despite the fact Microsoft is a minor shareholder.

And Microsoft still has to overcome indifference from many developers who do not see demand from users or simply do not have the resources to build Windows apps alongside iOS and Android.

“Windows 8 is getting good reviews and the tile user interface is a great fit with our geo-visual content,” said Jason Karas, CEO at website Trover, where users can share photos of interesting discoveries. “It’s on the roadmap for Trover, but we are still a very lean team, so we’re hesitant to support a third platform until we have all the innovations we want to see in iPhone and Android in place.”

Microsoft has yet to persuade other influential online services, for example car-rental firm Zipcar or real estate information firm Zillow, to develop for Windows 8.

To get more developers on board, Microsoft is spending this week demonstrating how it is making it easier to develop apps for Windows and get them into the real world.

A key part of that is a new set of tools tying in its Azure cloud service, which allows Windows apps to easily harness data stored in remote servers.

“Some of the new changes are pretty incredible and are going to make developing, especially some of the mobile apps, much easier,” said Mike Cousins, a software developer following the conference by webcast from Calgary, Canada.

“It just makes it super-easy to integrate mobile clients into your application,” said Cousins, who is developing Shuttr, a site for photographers to display and sell their work. “It’s been reduced from probably a week’s work to minutes.”

400 million new machines

Microsoft’s best argument to developers is the sheer size of the Windows user base.

Microsoft sold 4 million upgrades to Windows 8 in its first four days, a mere fraction of the 670 million or so machines running Windows 7. Ballmer said there would be 400 million new devices running Windows next year, including PCs, tablets and phones, and the company would be marketing heavily to consumers.

That is an attractive audience for developers, and Whitman at Ratio Interactive said he saw many new faces at Microsoft’s event this week who previously were more interested in web-based apps and other platforms.

“There’s a new generation of developers that can build on Windows 8 that have been building using JavaScript and HTML,” he said. “Seeing some of those developers show up and talk about building apps using other languages is pretty cool. It’s a whole different group than Microsoft has traditionally been able to court.”

One Wall Street analyst said developers may even be tempted to switch back to Microsoft after working with Apple’s iOS platform.

“There does seem to be some excitement about the new operating system and many of the new devices that are coming to market,” said Jason Maynard, an analyst at Wells Fargo Securities. “We have heard some developers talk about ‘re-Microsofting’ and moving from their Macs for app development.”

Cousins said that once developers see the user base for Windows 8 grow, the momentum will start to have an effect.

“All the new PCs people buy will be Windows 8, and people will start demanding Windows 8 apps from companies, and then they will start making them,” he said. “I think we’ll see a wave of apps coming out pretty soon.”

source: interaksyon.com

Tech focus now on Microsoft Windows 8, Surface tablet

SEATTLE — Firm sales numbers for Microsoft Corp’s Windows 8 and its new Surface tablet will not be available for three months, but it may be clear long before then if it has a hit on its hands.

“We can definitely gauge it by chatter,” said Emily Chan, an analyst at Bernstein Research. “There is a slight learning curve, so I don’t think we will see that big pop that iPad saw.”

Microsoft is desperate for the new-look, touch-friendly Windows 8 to grip customers’ imaginations, as it looks to regain ground lost to Apple Inc and Google Inc in mobile computing and shake up the moribund PC market.

Perhaps more important is its new own-brand tablet called the Surface, available only through its own stores and website, which will challenge Apple’s iPad head on.

“I’d want to know the sales – and return rate – of the Surface,” said Sarah Rotman Epps at tech research firm Forrester. “But those numbers will be hard to get since Microsoft is the only retailer.”

Early reviews of the Surface have been mixed, generally praising the slick hardware, but faulting battery life and the limited software and applications available.

Some worry that the first Surface model, which runs on a stripped-down version of Windows 8 called RT that is not compatible with old Windows programs, will cause some confusion and dissatisfaction among customers.

The three models for sale on Microsoft’s U.S. website are already on back order, suggesting strong demand, but it is not known how many Surfaces Microsoft has manufactured.

“The fact it’s back ordered is indicative that there’s consumer interest,” said Michael Gartenberg, an analyst at tech research firm Gartner. “How Microsoft introduces it, evangelizes it and explains it will determine long term success.”

Ballmer noise

Microsoft has not said if it will reveal sales figures for Windows 8 or of the Surface before its next scheduled earnings on January 24. The company tends to trumpet good news and stay silent otherwise.

After the launch of Windows 7 three years ago, CEO Steve Ballmer waited only a month to announce strong sales. A year later, he waited only 10 days to report record-breaking sales of the Kinect, the motion-sensing add-on for the Xbox. But Microsoft has never shared the sales of Windows-powered phones, which have a lowly 3 percent of the market.

If Ballmer stays silent about Windows 8 sales, it might indicate a less than stellar performance.

“I would definitely take it a sign that it’s not super, super strong, but I won’t take it as something negative,” said Chan at Bernstein, who is expecting 8.3 million Surface sales by the middle of next year.

That averages out at about 1 million a month, a third the rate of the iPad, which notched up its first million sales in 28 days and has now sold more than 100 million units, averaging about 3.2 million a month.

Gartner forecasts that Surface and other tablets running Windows RT will sell about 2.3 million units this year and 9.3 million next year, grabbing about 2 percent and 5 percent of the worldwide tablet market, respectively.

Door-busters

Retail activity will be closely watched. Microsoft will have more than 60 brick and mortar stores open for the release of Windows 8 on Friday, half of them ‘pop-up’ stores that will stay open for the holiday shopping season.

Third-party retailers are cautiously optimistic.

“We have seen pretty good response to our pre-orders for Windows 8,” said Best Buy Co Inc spokesman Jeff Haydock. “Quite honestly, I don’t know what to expect from Friday. I don’t know if there will be lines or not. My sense is it will take some time for people to kind of come into the stores and check it out.”

Best Buy may give some color on how PC sales are going when it reports earnings on November 20.

Wal-Mart Stores Inc, the No. 1 U.S. retailer, said U.S. pre-orders for Windows 8 PCs “have been better than expected.”

Online retailers Amazon.com Inc, Newegg Inc and TigerDirect Inc have been silent on Windows 8 pre-orders.

The full impact of PC sales on retailers will not be evident until chains report same-store sales for November.

Quick reaction

One early indicator of Windows 8′s success will be the contents of the online Windows Store. Microsoft has had a harder time drumming up interest among developers for Windows 8, given the risk that there will be fewer users than competing platforms.

Microsoft will not disclose numbers, but there are expected to be 5,000 or so third-party apps available to U.S. users, in comparison with the iPad’s 275,000. Some big names such as Facebook Inc will be missing.

In social media, the tenor of comments on the Twitter hashtags #Windows8 and #Surface will give an indication of their reception after Ballmer unveils them both on Thursday.

Many users likely will be shocked by the new design, which dispenses with the Start button and features square tiles for apps.

“Public reaction to the new UI will depend how well Microsoft explains why ‘different’ is better and teaches how the new experience works,” said Gartenberg. “That all starts on Thursday.”

By the numbers

The ultimate test for Windows 8 will be PC sales.

Industry trackers are expecting a bump for PC sales in the last two months of the year, but not enough to rescue the whole year, which is forecast to dip for the first time since 2001.

Some analysts had expected an uptick in production of laptops ahead of the Windows 8 launch, but PC makers facing an uncertain global economy have been wary about committing.

Chip maker Intel Corp, which is a good gauge of future PC demand due to its position early in the production process, expects the PC business to grow at only half the normal seasonal rate in the fourth quarter.

Chief Executive Paul Otellini recently told analysts he expects to have a better understanding of the success of Windows 8 in 90 days.

Stephen Baker, an analyst at retail research firm NPD Group, is expecting a 10 percent jump in PC sales for November and December over last year, but said comparisons will be difficult given a profusion of new devices and the volatility of year-ago data.

Fourth-quarter PC shipment numbers from research firms Gartner and IDC will not be published until early January, although analysts say PC makers might start to drop hints about demand before then.

“There will likely be many milestones, but very few will ultimately be decisive. The key point is will PC sales continue to shrink or will they experience a boost,” said Al Hilwa at research firm IDC. “We can probably begin to properly judge that with some ambiguity in January.”

source: interaksyon.com