Sony brings latest ‘intelligent’ Xperia X-Series smartphones to PH market

MANILA, Philippines — Sony Philippines recently introduced the new Xperia flagship mobile devices with the launch of the Xperia X and Xperia XA — two new smartphones under the X Series.

The two Android-powered Sony smartphones deliver next generation features with a fresh new look, improved camera technology, smart battery management, and stylish design.

“Smartphone users are demanding more from their smartphones: some want a better camera, others longer battery life, and the rest just simply want a sleeker design,” said Jhoana Benedicto, marketing officer for Sony Mobile’s the Philippine office. “Sony Mobile took this into consideration and provides a major improvement with the X Series. Every detail of the X series shows great improvement in all the key areas, particularly in camera, battery, and design.”

The X Series offers a range of next-gen technologies: from fast autofocus on a moving object with Xperia X’s Predictive Hybrid Autofocus and a more stable video capture that features SteadyShot video stabilization for recording smooth videos and minimizing “shaky cam” effects, to low-light selfie camera on the XA model for an anytime, anywhere shot.

The Xperia X is equipped with camera features such as an improved 13MP front camera and quick startup from standby mode of only 0.6 seconds at the touch of a button to capture that once in a lifetime photo moment.

Crafted with a seamless metal back and curved glass edges of its 5-inch display, the Xperia X also has fingerprint sensor on the power button which provides instant access to the phone.

The phone’s smart battery management provide up to two days of battery life with its Quick Charge technology delivering up to two times battery lifespan using ground-breaking Qnovo Adaptive Charging technology that maintains battery health while charging.

For the mid-range Xperia XA model, this Sony smartphone features the world’s narrowest 5-inch smartphone in a sophisticated bezel-less design that gives a seamless edge-to-edge display that stretches the full width of the phone to make full use of the entire display.

It comes with a 13MP rear camera, plus hybrid autofocus, and super-fast quick launch, too. In addition, the XA’s 8MP front camera enables users to capture clear photos in low-light environment including an improved wide angle lens.

XA’s battery power lasts up to two days from a single charge. And with the same smart battery management system as the Xperia X, the Qnovo Adaptive Charging technology gives the Xperia XA two times battery lifespan. Pairing this smartphone model with the optional accessory Quick Charger, the user can get 5.5 hours of battery life with just a 10-minute charge.

The dual-SIM Xperia X is tagged at P29,990 and comes in colors: Graphite Black, White, Lime Gold, Rose Gold. While the Xperia XA is P13,990 in colors: Graphite Black, White, Lime Gold, Rose Gold. Both smartphones will also be available on all Sony Centers and Xperia shops nationwide by early July.

source: interaksyon.com

Sony goes back to basics with ‘Triluminos’ tech in new TVs

BORACAY, Aklan — Competitors may harp about the Internet functions and 3D features of their TVs, but Japanese electronics brand Sony would rather go back to basics and improve the picture quality of their TV sets, starting with how close they mimic color in real life.

This was the message sent by Sony Philippines President and General Manager Yasushi Asaoka during the launch of their new Bravia TVs here, headlined by models that include a new color-production technology called “Triluminos,” which the company claims provides a wider spectrum of colors for TVs.

“Sony has constantly set the benchmark on delivering the best television experience; this time, we are bringing picture to life with a breathtaking palette of rich, natural colors never before seen on a television,” Asaoka said as he unveiled Sony’s new lineup of Bravia TVs.

The Triluminos technology, developed internally by Sony engineers, extends the available color palette viewable on TV screens so that it comes just a little bit closer to the color spectrum that can be seen by the human eye.

Executives said that through this development, images viewed on the Triluminos-powered screens give off bolder shades of red, darker hues of blue, and more natural colors of green. Models that carry this technology include the 4K-powered X9004A, as well as the W945A and the W904A. All will be available in the Philippines come June.

“We decided on investing on picture quality because we think that’s how we can stand out,” Asaoka said during an interview with reporters. “We didn’t want to just go with fringe features such as Internet functions and 3D technology.”

The Sony Philippines head honcho, himself an expert on Sony’s Bravia line of televisions, was referring to competitors such as South Korean firms Samsung and LG, which have both been overplaying the Internet connectivity and 3D functions of their TV products. More than being key differentiators, Asaoka said these specifications are mere “features” that do not add value to the product.

“In fact, all of our new TVs also have these features,” he stressed, pointing out that more than just these features, Sony’s Bravia line truly excels in picture quality.

Changing demographic

Larry Secreto, director of sales and marketing at Sony Philippines, added that this trend is merely aided by the change in consumer demographic, as households with younger members increasingly prefer to purchase TV sets that come with these new features.

But Asaoka stressed that they do not want to play in that game, even if it means that their products are priced a little bit higher than their competitors.

“We noticed that the Philippine economy is growing, so people have more spending power and are choosing TV sets with larger screens, even if they are more expensive,” he explained. Historically, according to Asaoka, the TV market is dominated by 32-inch screens and below, but consumer demand in recent years had indicated a move toward larger screens, such as those measuring 46 inches and above.

In this space, Sony has a formidable player in the form of the KD-84X9000, an 84-inch ultra-HD TV set that is built on top of 4K technology, or the video standard that contains four times the pixel count of traditional 1080p Full HD videos.

But to up the ante, the company announced here the upcoming availability of the Bravia X9004A, a 4K TV set that will be available in 55-inch and 65-inch models and will be priced significantly lower than the 84-inch model’s P1.2 million price tag.

“This is our way of bringing 4K technology to more mainstream users,” executives said.

On top of superior picture quality, Secreto said they had also tried to bring existing sound technology to their new 4K TV sets, particularly in the use of “magnetic fluid” speaker technology that reduces vibrations and therefore eliminating unwanted sound coming from the TV’s sound system.

“In CRT TVs, the entire TV box is part of how a TV produces sound,” Secreto explained. “But after changing from CRT TVs to LED TVs, the form factor has become very slim, and customers started complaining about the sound.”

With the magnetic fluid technology, Sony uses proprietary digital signal processing that can fit into slim LCD screens and produce similar — if not better — sounds as CRT TVs.

Sony hopes that these new models will propel the company and its TV line back to its luster about two decades ago, as it guns for double-digit growth in their TV business this year in the hopes of leaving its third spot in the local market in terms of market share.

source: interaksyon.com

James Bond trusts Sony Xperia

MANILA, Philippines -  “Xperia is trusted by James Bond,” says Yasushi Asaoka, president and managing director of Sony Philippines. The consumer electronics company reveals that the Xperia TX (also coming in a variant known as Xperia T for some specific markets), the latest smartphone in Sony Mobile’s Xperia range, is set to feature in the newest James Bond film, Skyfall, the 23rd adventure of the longest-running film franchise of all time.


Sony Ericsson first partnered with Bond for Die Another Day starring Pierce Brosnan in 2002, using both the T68i and P800 in the film. “Key phone models have since been featured in the most recent Bond films, with the K800i and M600i making their debuts in Casino Royale, and the C902 bringing limited-edition glamour to Quantum of Solace,” said Asaoka. “We are absolutely thrilled that the Sony Xperia continues to be James Bond’s official handset of choice –– Xperia is definitely the perfect gadget for the franchise’s golden anniversary,” Asaoka added.

James Bond enjoyed its first world premiere in London in 1962 with Dr. No. To celebrate the 50th anniversary of the James Bond film franchise, Sony Philippines will run a promotion. Buyers of selected Sony Xperia handsets will get a free, trendy, “made-for-Xperia” phone case for purchases until Nov. 15.  Participating handsets for this promotion are: Xperia ion, Xperia S, and Xperia P.

source: philstar.com

Sony bares first flagship accessory store in PH

MANILA, Philippines — Japanese electronic brand Sony on Wednesday opened the doors to its first dedicated accessory store in the Philippines as it poses for further growth in the local market amid a disappointing year of losses for the entire company.

The Sony accessory flagship store, located at the former Sony VAIO store at the Cyberzone area in SM Megamall, will be carrying exclusive accessories for Sony’s VAIO, Handycam, Cybershot and Walkman product lines.

A Sony Philippines executive said the accessory store would eventually carry accessories for the company’s mobile division, which recently folded back to the mother company following the acquisition of Ericsson’s shares in the former joint venture.

The latest Sony mobile phones will be formally launched in the Philippines by mid-April.

During earlier launch of new Sony gadgets and devices meant for the summer season, executives noted how the common complaint of customers about Sony products is that their accessories are hard to find and that the service centers are not easily accessible to customers.

Takao Kuroda, Sony Philippines president and managing director, said the accessory store was opened precisely to address those concerns, as it also acts as a collection point for service centers as well as a venue where interested customers could learn more about the company’s products.

“It really is a one-stop shop for Sony enthusiasts,” Kuroda said. “Whether shopping for new accessories and gadgets or bringing them in to be fixed, you can do it all in this branch.”

The store will offer Sony Premium Services which have yet to be offerred in other outlets of the company, executives said, which include programs such as get-me-started services, consumer workshops, as well as one-on-one consultations with in-store specialists.

Examples of consumer workshops includes the currently on-going classes about Sony’s Alpha series of digital cameras, the first in a series of product seminars the vendor is planning to roll out to familiarize customers with the products’ features.

Sony Philippines Director for Channel & Accounts Management Yung Yap said that aside from the accessory store, they are planning on opening two stores in Metro Manila dedicated to the Alpha series in the near future.

“Opening the flagship store is really just the start for us. We plan to bring Sony even closer to its customers and provide them with the best service possible,” he stressed.

source: interaksyon.com