From clothing to cupcakes

There’s a brand-new cupcake bakery in town.

In a frilly corner of the new Glorietta, on the recently renovated second-floor stretch that leads to SM, stands a new cupcake joint from your not-so-usual purveyor.

The same folks behind Kamiseta, the bastion of sweet, girl-next-door apparel, is at it again, this time serving froth of a different kind. Called Vanilla Cupcakes Bakery, the new concept promises to be a cool hangout spot, designed to replace the eat-and-go outlook of most chains.

Aside from cupcakes, cookies are also one of the bakery’s specialties. And in the case of the TriNoma branch, and the soon-to-rise High Street and Alabang Town Center bakeries, savory food will also be on the menu.

The proprietors behind the clothing company collaborated with an internationally trained pastry chef to deliver a concept cupcake bakery that delivered on flavor and, well, cuteness.





Everything’s crafted to be Instagrammed. There’s the pink Smeg fridge and the pink Kitchen Aid mixer propped on an ivory table with scalloped edges. Cupcakes are served on mismatched porcelain. Instead of plastic, they imported cute wooden forks and spoons. Ruffled canvas curtains hang on the wall, its ruffled valance looking like bangs on a really cute set of drapes. Customers ordering cupcakes to go will be delighted with the pretty, Victorian-inspired boxes that come with it.

Packaging is everything these days, and based on the line of customers that wrapped around the counter on an early Sunday afternoon, they knew how to deliver it.

On my first visit, I spotted at least four people on their smart phones, either commemorating their purchase or taking a selfie against the colorful seats. I was one of those four, posting a celebratory post-brunch photo of their chocolate cupcake with buttercream frosting.

“Half the battle is the frosting,” I helpfully told my server, my lips coated in the glossy pink frosting. And, on that note, Vanilla Cupcake Bakery has succeeded.

With flavors like banana buttercream (P60), coffee walnut salted caramel (P70), malted milk chocolate (P90) and strawberry cheesecake (P95), the list is comprised of the sweet, the decadent and the sinful. Cup-Cake — which the menu helpfully notes as “cake in a cup” — consists of panna cotta and seasonal fruit (P70), tiramisu (P150) or banoffee (P95). Cookie flavors include peanut butter raisin cookies (P50) and white and chocolate chunk macadamia (P90), among others. Muffins come in blueberry (P35), strawberry (P35) and banana (30).

Vanilla Cupcake Bakery, which opened less than a month ago, takes its cupcakes seriously. You can tell from the scented cupcake-shaped candle perched on the table. Or the new flavors added every week. The proprietors are used to new clothing deliveries arriving at Kamiseta every two weeks, and so have modeled their menu after it — adding new choices every week or so to soothe even the most persnickety sweet tooth.

If sweet things aren’t your thing, the Instagram likes you’re bound to get from the photos you’ll post of their cute merch alone should be more than enough.



Vanilla Cupcake Bakery is located at Glorietta and TriNoma and will soon open in High Street and Alabang Town Center. For more info, call 0917-777-7610.

 source: philstar.com

Orange Boxes And Yummy Delights

MANILA, Philippines — Who would have imagined that a shared interest among foodies would lead to the creation of the most delectable cheesecake in town?

Flashback to the '90s when three members of the PAGCOR Chorale and certified foodies came together: Melvyn Isidro, Marlon Patling and Shirly Luna. One would often catch these three trying out various food havens within and around the metro. It was during one of these food escapades when they realized that the desserts they love to enjoy were a little heavy on the pocket. Melvyn, recalling how he loved the cakes and pastries his mom used to make for him when he was younger, thought that releasing his mother’s baked goodies for public consumption would be a viable business. In an instant, the three hopped on their most palatable adventure to-date. Cheesecake Melliza was born and as they say, the rest is history.

The foodie-turned-businessmen aptly named their venture after their dessert guru (and Melvyn’s mom), Melliza Villa Ignacio-Isidro, whose recipes and style in baking the three adopted. All-time home-made favorites such as the Classic Cheesecake, Blueberry Cheesecake and Oreo Cheesecake were, of course, not missed in the menu of the then start-up venture. Cheesecake Melizza had its share of birth pains the proprietors started marketing their product within their peers, co-workers and members of the chorale. After a year of peer-to-peer marketing the demand soared.

Soon, in 2001, the three friends realized that it was time to open their first store along Kamagong Street in San Antonio Village Makati. With nothing but the freshest and choicest ingredients, the brand began resounding in many households in Makati that additional Cheesecake Melliza kiosks had to be opened to respond to the heightened demand for its tasty and affordable treats. Next to open were mall branches in various hang-outs such as the Food Choices at the Glorietta 4 in 2003, the Mall of Asia in 2006 and Robinson’s Place Manila in 2007.

Along with the branch expansion was the expansion of Cheesecake Melliza’s dessert menu. Added to the list of now party favorites are Mango Cheesecake Walnut, Devil’s Food Cheesecake and Tiramisu Cheesecake. Aside from its delectable cheesecake menu, Cheesecake Melliza has also added to its menu to-die-for cakes and pastries such as the Chocolate Mousse Pavlova, Wet Dreams ChocolateCake and Red Velvet Cake. Cheesecake Melliza even has sugar-free choices for the health conscious! With prices starting at Php 89.00 a slice, it’s a definite home-run for anyone’s sweet tooth (and pocket!).

Many have asked, “When will the singing trio ever bring Cheesecake Melliza north of the metro?” Well, the wait is over…gone are the days of driving to and from Makati, Manila or Pasay, route searching to avoid traffic jam for a slice of heaven in that burnt-orange box.

Just last May 1, the upper ground floor of SM City North Edsa’s main building opened Cheesecake Melliza to its numerous patrons from the QC and its neighboring cities. Visit Cheesecake Melliza and give your sweet tooth a tasty treat! (JMRSabater)

source: mb.com,ph