Thursday, May 15, 2014

Affordable Nokia Lumia to arrive in PH


MANILA, Philippines — The Microsoft Devices Group is giving more and more people access to its latest offering — a dual-SIM smartphone running on Windows Phone 8.1 operating system under the Nokia Lumia 630 model available in the Philippines starting May 30.

Tagged with an affordable price of P7,990, Lumia Devices global product marketing manager Raghu Khoduvayur takes pride in the customizability of the Lumia 630.

For starters, users can select from bright orange, bright green, bright yellow, black, and white for the device’s changeable shells, aside from an expandable memory through a built-in microSD card slot.

The latest Nokia smartphone can also install apps and games from its memory card, including maps and navigation tools that come free. While health buffs will be pumped up for SensorCore, a motion sensor which complements apps like Bing Health and Fitness.

In addition, the full Microsoft Office experience is also provided to users, including the MixRadio music streaming, which is dubbed as your “your own personal radio station.

Khoduvayur demonstrated what he described “the world’s fastest keyboard,” which learns from the user. With Filipinos’ penchant for using Taglish in daily conversations, foreign words will be included in the device’s bank after they are used once. Words are formed by gliding the finger from one letter to another.

When it comes to the smartphone’s dual-sim feature, the SIM cards are easily differentiated from one another by color, and switching between the two is “seamless,” according to the software giant’s press statement.

The Lumia 630 comes with the latest quad-core processor and a 4.5-inch Gorilla Glass 3 display protecting the screen against damage, while ClearBlack screen makes its contents visible even in daylight.

As for its look and feel, the phone is “super slick and super slim,” said Khoduvayur at the launch. He believes the Lumia 630, equipped with a 5-megapixel camera and high-definition video recording, will become one of the bestsellers of the line.

More Lumia apps, finally

Representatives from Microsoft’s partners in the Philippines were also present at the launch to showcase their apps, which come with the smartphone for free.

GrabTaxi Philippines assistant General Manager Natasha Dawn Bautista briefed the audience about the GrabTaxi app, which connects passengers to taxi drivers so the former can be transported with “safety, speed, and certainty.” As for the drivers, they have had a 30 to 300 percent increase in income through the app, she said.

AirAsia head of commercial Gerard Penaflor, on the other hand, said that AirAsia app allows passengers to book and manage their flights from their devices. Through it, they can also check in from 14 days to one hour before departure.

Furthermore, Globe Telecoms G-Xchange Inc. President Paolo Baltao talked about enabling users to pay their bills, donate to charity, send money to relatives, and buy load at a rebate using their mobile wallet GCash app. Also available for free is InterAksyon.com’s very own app for instant access on the latest news.

Karel Holub, Microsoft Mobile Devices Philippines general manager for sales, added that over 500 mobile apps were added to their roster each day.

source: interaksyon.com