MANILA, Philippines — Finnish phone manufacturer Nokia on Wednesday unveiled its latest bid at regaining smartphone market share bannered by the Lumia 920, one of the two phones powered by Microsoft’s Windows Phone 8 mobile operating system.
In unveiling its latest flagship phone, Nokia underscored its need to differentiate in a quickly saturating smartphone market worldwide, as it pins its future on two key areas: photography and navigation.
The new Lumia 920, which features a Qualcomm Snapdragon S4 processor and 4.5-inch display, will come packed with an 8-megapixel camera sporting Nokia’s proprietary PureView technology, which Nokia claims takes better photos and videos than any competitor smartphone.
PureView, which debuted along with the Symbian Belle-powered Nokia 808 PureView this year, is a technology developed in-house by Nokia that purportedly takes better images, even in low-light conditions.
Nokia is claiming the PureView image sensor included in the Lumia 920 captures “between five to ten times” of light than any other smartphone, comparable to most dSLRs today.
On the navigation front, Nokia announced the availability of City Lens, an augmented-reality application that shows overlaid details on places as viewed through the phone’s camera.
The augmented reality feature extends to the popular Nokia Maps application, where the user would simply hold up the phone at eye level to see an overlay of map directions.
The new phones also come with wireless charging capabilities.
The Lumia 920 will come pre-packed with Windows Phone 8 (WP8), which is a re-worked version of WP7 that ties in the core development kernels of Microsoft’s next-generation PC operating system, Windows 8, set to be launched in late October.
It will be powered by a capable 1.5GHz dual-core processor paired with 1GB of RAM. It also comes with an 8-megapixel Carl Zeiss optics and a VGA front-facing camera.
The new phones come with wireless charging capabilities, although the feature is available on the Lumia 820 only via an optional detachable shell accessory.
They will come pre-packed with Windows Phone 8 (WP8), which is a re-worked version of WP7 that ties in the core development kernels of Microsoft’s next-generation PC operating system, Windows 8, set to be launched in late October.
The new Lumia phones will reportedly enter the market by the last quarter of the year, in time for Microsoft’s launch of Windows 8. Pricing details, meanwhile, have yet to be announced.
Nokia reportedly sold 7 million Lumia phones in 54 countries since it launched last year, with more than half of it being sold in the last quarter.
source: interaksyon.com
