SAN FRANCISCO — Global usage of tablet computers by consumers for viewing TV and video content has more than doubled in the past year, said a new survey released on Wednesday.
Worldwide, over 12 percent of consumers said they watched TV or video on tablets such as Apple’s iPad and devices running on Google’s Android system, compared with nearly 5 percent a year earlier, according to the latest survey results from research firm NPD DisplaySearch.
The survey involved more than 14,000 TV owners in 14 regional markets worldwide.
It also found that more than 70 percent of consumers are using devices other than a TV set to view TV or video content.
In addition to tablets, survey respondents said they were also leveraging other alternate electronic devices such as laptops, smartphones and MP3 players to consume TV and video content.
“While the trends vary by region, it is evident that consumers around the globe are watching more video and TV content with their portable electronic devices as these provide additional means of accessing content,” Riddhi Patel, research director of consumer insights for NPD DisplaySearch, said in a statement.
“Despite this increase, however, TVs still remain the primary device of choice for viewing TV content, with 30 percent of consumers reporting that they view TV/video content on TVs alone,” she noted.
source: interaksyon.com
