Thursday, October 29, 2015

BBC, Reader’s Digest, Spotify join #AlDub bandwagon


Even the rest of the world is taking a closer look at #AlDub.

No longer confined to the entire country, the phenomenal #AlDub love team of Alden Richards and Maine Mendoza is also beginning to capture the imagination of foreign media.

One day after InterAksyon tried to make sense of #AlDub, BBC News Online, the most frequently accessed news website of the United Kingdom, posted the news story “’AlDub’: A social media phenomenon about love and lip-synching” Wednesday (Thursday, Manila time).

Written by Heather Chen, the piece also tries to put #AlDub in the proper perspective as it offers “everything you need to know about lip-synching, being in love with somebody you have never met and how to break records on Twitter.”

The story includes interviews with TV host and blogger Daphne Oseña-Paez as well as BBC presenter Rico Hizon who confesses to being a fan of the “Kalyeserye” segment of “Eat Bulaga” where #AlDub began as a split-screen love team.

It also cited several local reports, including InterAksyon’s own piece on Maine Mendoza being in the same league as Taylor Swift and Katy Perry as among the fastest growing celebrities on Twitter.

Aside from the BBC, Reader’s Digest is also jumping on the #AlDub bandwagon. Alden and Maine are set to grace the cover of the December issue of the Asian edition of the 93-year-old general interest magazine that originated in New York in 1922.

Like the BBC, Reader’s Digest is also considered an institution and to date, continues to have a strong presence in print media.

The “globalization” of #AlDub does not end there as the popular music streaming service Spotify recently created its own “#AlDub: Happily Ever After” playlist featuring such tracks as Lou Bega’s “Mambo No. 5” which is now known as the entrance theme song of Lola Tinidora (Jose Manalo), Bryan White’s “God Gave Me You” and Alden Richards’ latest hit single, “Wish I May”.

Spotify has currently over 75 million users worldwide.

source: interaksyon.com