Wednesday, May 6, 2015

oDesk-Elance rebrands as Upwork


MANILA, Philippines — The online platform oDesk, which has provided an avenue for home-based freelancers to contract work, has now rebranded into Upwork a year after merging with its competitor Elance.

“Upwork is a new name, and also a new platform for connecting businesses with talented professionals, faster and more easily than ever before,” Stephane Kasriel, Upwork CEO, said in a post on the company’s official blog.

According to company data released last year, there are about a million Filipino users using the oDesk-Elance platform, with total earnings of P3.3 billion in 2013 generated by Filipino freelancers.

Kasriel said they will focus on four areas of innovation with the new branding, namely faster hiring, better collaboration, larger teams, and professional growth.

The new platform carries similar oDesk functionality with a more simplified and mobile-friendly platform, and a new app for Android and iPhone.

“With an exciting and limitless future in mind, we choose Upwork to better convey our vision and represent our current and future community,” Kasriel said. “It’s a name that inspires us and we hope it will inspire you as well.”

The merger of Elance and oDesk, which was announced December 2013 was finalized April 2014. Together, the two entities have 9.3 million freelancers all over the world.

The Department of Science and Technology — ICT Office is also amplifying the budding popularity of home-based freelancing through the Internet by promoting it as a career option through its rural impact sourcing campaign in the provinces.

source: interaksyon.com