In a press interview on Wednesday, Viber CEO Talmon Marco dubbed their new offering as a “fascinating social experiment.”
“It’s much more interesting to follow a chat than listen to a speech. It’s very interesting and up close,” Marco said.
Through the service, users can follow chats of their favorite Viber users, be it a personality, a brand, or an organization. Users, however, can not chime in on a public chat, though they can “like” messages. Viber users can follow as many public chats as they want. For now, the feature is limited to mobile users, though Marco said they will also roll it out to their desktop version soon.
“The release of Public Chats on Viber allows people to interact in a new way, listening in on live discussions and staying up-to-date with exclusive content from the people and subjects that matter to them most,” Marco said.
The company has enlisted a host of both global and local celebrities as Public Chat accounts.
source: interaksyon.com
