Unveiling the iPhone 6 and iPhone 6 Plus, Apple chief Tim Cook said the company was launching “the biggest advancement in the history of iPhones.”
Apple senior vice president Phil Schiller, speaking in Cupertino, California, said the new iPhones were “simply stunning” with polarized glass displays and bodies that are “thinner than ever before.”
“These are the best phones ever made,” Schiller said, as he described the new devices at a major set-piece event streamed live online.
The new iPhone 6 will start at the same price of existing iPhones at $199 for US customers while the iPhone 6 Plus will be at $299 with a two-year contract.
Schiller said the devices would be available in at least 115 countries by the end of the year.
Apple will cut the price of existing iPhone 5S and 5C with the launch.
Apple’s move, expanding the latest iPhone with a four-inch screen, comes as consumers are switching to handsets with bigger displays to watch videos and browse the Internet.
Observers say the timing is right for Apple to introduce a generation of iPhone 6 models with screen sizes stretched to tap into users’ love for “phablets” that combine the features of smartphones and tablets.
Apple chief Tim Cook said, “it’s the best iPhone ever.”
Apple straps computing to wrist with Watch
Apple also unveiled a smartwatch dubbed simply “Watch.”
“Apple Watch is the most personal device we have ever created,” Apple chief executive Tim Cook said while announcing the hotly-anticipated move into wearable computing.
The watch comes in two sizes and an array of choices of interchangeable, fashionable bands. Cook introduced Apple Watch with the “one more thing” introduction that was a trademark of iconic Apple co-founder Steve Jobs.
“It is the next chapter in Apple’s story,” Cook said of the first new product category to be entered by the company since the death of Jobs in 2011.
“We invented intimate ways to connect and communicate directly from your wrist; it works seamlessly with iPhone and it is also a comprehensive health and fitness device.”
Apple has been working on Watch for a long time, and didn’t just shrink the iPhone and strap it to the wrist, Cook told a rapt audience in a performing arts center in Silicon Valley where Jobs introduced the Macintosh computer 30 years ago.
While Apple Watch has touch-screen capabilities, many controls were designed into a “digital crown” button to avoid fingers from blocking screens.
Sensors on the Watch can detect a wearer’s pulse, and the devices tap into motion sensing features in iPhones to provide a “comprehensive picture of activity” and get help working toward fitness goals, according to Apple senior vice president of design Jonathan Ive.
Applications for Watch including map software that guides people to destinations with gentle “taps” on the wrist.
source: interaksyon.com
