Call it dreamy, sensuous, whimsical, even utilitarian. This was how Avon, the worldwide brand for women, grandly unveiled its Fall 2013 collection of intimate apparel, jewelry, and accessories during a fashion show held on June 28 and titled, “Revelry of Colors and Styles” at the newly opened SM Aura.
It’s the collection that every budget-conscious but fashionable woman may want. Bob Briddon, Avon Senior Vice President and President for Asia Pacific and the Philippines, explains, “The exciting collections we have for intimate apparel, jewelry, and accessories this season depict our salute to what women have told us about what they want in fashion and style.”
“With 35 years tucked under our belt as the strongest and biggest direct selling company in the Philippines, and with Avon Fashions maintaining the number one position for Intimate Apparel here in the country, there is definitely much cause for revelry. It is also a source of pride to finally be introducing Solenn Heussaff, our newest addition to the family who is now the ambassador of Avon Fashions Jewelry and Watches.”
Avon’s latest collection features 15 intimate apparel looks for women and men, six trendy pieces of jewelry and watches, plus 12 stylish handbags.
Bidden says that the collection not only reflects Avon’s rich heritage, but also responds to women’s needs. Avon is also active in the fight against breast cancer and domestic violence against women.
Lianne, the collection’s centerpiece, opened the show. The bestselling bra and panty features a classic look in a solid skin tone, subtly accentuated by paisley prints. Neutral Flair, presented a timeless yet feminine look with its lacy Vivienne bra and panty in neutral tones. Electric Brights offered something more cutting edge, but still feminine, with pops of color and playful neons. Ever Green lit up the stage with its nature inspired, leaf patterned underwear. Apt for brides and their entourage is the Lovely in Lace line, which includes underwear in white lace. They also have a cami ensemble, in pastel shades with lace.
Royal Holiday is in navy blue, almost denim, and has a nightie with lace. There are camis, bra and panty sets. Radically Red, has red and black fashions, in red lace, while Ultralush has mostly purple or lavender, with lace or feminine purple solids. The Victorian Edge has the Moulin Rouge look, with dramatic lace, black, violet, red, with the models even holding chandeliers as they graced the runway.
Avon for men
Men can find great looks in the Avon collection as well. There’s Modern Plaid with briefs in blue gingham, light gray checks, white, gray, and red plaid patterns, and stylish backpack that promises style options. There are also dark-colored pieces from Royal Dusk, classic, bikini-cut briefs and caps from Casual Sport, and hip undergarment pieces with vintage logos from Retro Rush.
Newest Avon ambassador
Solenn Heussaff, Avon’s ambassador, appeared in the second segment in a strapless, stunning, red number, and serenaded the audience. Models then walked down the ramp in black dresses from the collection named after the Avon ambassador, the Solenn Two-Tone Collection.
Heussaff says she was very excited to model for the brand, with her favorites being the jewelry, specifically the Genie Magic Earrings, Necklace, and Magic Ring.
When it comes to her personal style, Heussaff says hers is simpler when it comes to jewelry, but she does like accessorizing her outfits. Heussaff’s fashion icon is Kate Moss, whom she adores for her get-ups with boots, and Nicole Ritchie, for having a relaxed, boho look. “When it comes to fashion, you only wear your own style,” says Heussaff.
For the latest on Avon, log on to www.avon.com.ph, follow @AvonPH on Twitter and Instagram. Or, like www.facebook.com/AvonPhilippines.
source: interaksyon.com
