Ford Philippines on Thursday said it sold 5,016 vehicles at end-May, up from 2,757 units in the same five-month period last year. The expansion makes Ford the fastest-growing car brand in the country so far this year, the company said.
In May alone, 1,230 vehicles were sold, almost double the 675 in the same month last year and also exceeding April's 1,101. On a monthly basis, sales in May were the highest to date.
Ford Philippines attributed its "exceptional" May sales to "the best-ever performance of the all-new Ford Ranger and continued strength in demand across the entire Ford lineup."
"Our full range of segment-leading One Ford vehicles in the Philippines is continuing to attract customers across the country – customers who appreciate the smart technologies, fuel efficiency, safety and quality of our vehicles – which is helping drive our ongoing sales momentum this year," Kay Hart, Ford Philippines' recently appointed managing director, said in a statement.
Sales of the all-new Ranger pickup last May reached a record 449 units, the highest so far this year. Since its launch last year, 1,586 Ranger units have been sold, making it Ford Philippines' best-selling model of late.
The new Ranger variants introduced in April, including the range-topping Wildtrak, are popular among fleet buyers, Ford Philippines said.
"The unmatched versatility and capability of this extraordinary truck has redefined the compact pickup segment, and is helping drive its wide appeal in the market," said Hart.
Other Ford models that also posted strong sales growth last months were the Everest, Explorer, Fiesta, Focus and Mustang.
Hart said the new Fiesta will be launched soon.
Ford Philippines will open its Manila Bay dealership this month--the ninth site to open during the past nine months. The company aims to end the year with 35 dealerships.
"With the introduction of more segment-leading One Ford vehicles and a growing network of authorized Ford dealerships, we remain absolutely committed to growing our business and welcoming even more new-to-Ford customers to our showrooms across the Philippines," Hart said.
source: interaksyon.com
