Wednesday, January 2, 2013

Software industry aims for $1-million revenue by 2016


MANILA - Local software developers are eyeing about $1 million in annual revenues as well as global recognition for at least 10 homegrown software products by 2016, the Philippine Software Industry Association (PSIA) said on Wednesday.

“The Philippine software industry will continue to succeed based on two factors: delivering deep technical and professional expertise in specific niches where we can be the best global providers, and creating software intellectual property that will allow Philippine-based companies to achieve ‘top of the food chain’ status within the global software ecosystem,” Joey Gurango, president of PSIA member-firm Gurango Software Corp, said in a statement.

While there is “nascent software products movement in the Philippines” since PSIA was formed in August 2011, the sector should push for more, he said.

Gurango said key to the sector’s growth is PSIA’s product development special interest group (PD/SIG), which helps create and distribute Philippine-made software.

 “[A] lot needs to be done in terms of evangelism, capability development, and coaching—areas which the PD/SIG hopes to contribute its energies into,” he said.

This year, PSIA, the Department of Trade and Industry (DTI) and the Business Processing Association of the Philippines (BPAP) will embark on a joint marketing campaign to highlight the group’s branding, intellectual property and product development efforts.

“We will be showcasing the first batch of software products that PD/SIG will assist in becoming globally successful. These efforts aim to encourage more software product ‘technopreneurship’ in the Philippines and, consequently, attract more members into PD/SIG,” Gurango said.

PSIA groups about 50 software developers in the country.

source: interaksyon.com