After days of teasing and speculation following Zac Efron’s departure, fashion retailer Penshoppe has officially announced its newest international endorsers— the phenomenal British boy band One Direction.
“Introducing the newest members of our TEAM – One Direction #WeAreTeamPENSHOPPE,” Penshoppe posted on both its official Facebook and Twitter accounts late Sunday night.
This was later confirmed by Ivory Music & Video, the local distributor of One Direction’s recordings and DVD with their own FB and Twitter post, “It’s now official! One Direction is the newest endorser of Penshoppe (OFFICIAL)!”
Formed by Simon Cowell on the 2010 series of “The X Factor”, One Direction is composed of 18 to 20 year old lads Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson.
The boy band made pop music history when they became the first British group to enter the Billboard 200 chart at number one with its debut album, “Up All Night” only last March. The record-breaking album went on to sell over 2.3 million copies worldwide and is a certified number one release in 16 countries.
Following the release of their debut single “What Makes You Beautiful” late last year, One Direction have since been a ubiquitous presence in the music charts. With over 12 million records sold worldwide, 1D Mania has indeed swept the globe.
Outside of the official announcement of the boy band’s association with Penshoppe, there is no other official word yet on whether 1D will visit the country for their own fan conference or if they would headline their own concert.
Fans of the group, particularly the Juan Directioners, will have to wait for further announcements.
One Direction’s music and videos are distributed by Ivory Music & Video and are available at AstroPlus and Odyssey Music and Video.
source: interaksyon.com
