Computer vendor Acer Inc. is bidding to have rising NBA superstar Jeremy Lin as its global brand ambassador, the company's chairman said Tuesday.
Acer Chairman and CEO J.T. Wang told an Acer corporate social responsibility forum they expect Lin to choose one PC maker and endorse that brand globally.
"We have submitted a proposal. Based on our understanding, there might be about four to five PC makers around the globe that have made proposals to Lin," he said, according to a report from Taiwan's Central News Agency.
Acer's proposal came after it announced a marketing partnership with the Knicks on March 14.
The partnership will allow Acer's logo to be featured courtside at the Knicks' home games for the rest of the 2011-12 NBA season.
But Wang declined to disclose how much Acer is offering Lin, first NBA star of Taiwanese descent.
He said Lin will discuss the matter with his family and agent before making a choice.
The Acer-Knicks partnership will give Acer mileage among the nearly 20,000 spectators at Madison Square Garden, and to TV and Internet viewers following "Linsanity."
Last January, Acer, the world's fourth largest PC maker, announced world's No. 1 female golfer Yani Tseng of Taiwan would act as its global spokeswoman.
It also disclosed it had renewed its contract with Major League Baseball Washington Nationals pitcher Chien-Ming Wang of Taiwan, who will be the brand's spokesman in Taiwan.
Meanwhile, Wang said Acer will build a pavilion at the at the London Olympics Games to host visitors and feature its products.
He said they will launch Olympics-related products in the second quarter of 2012, although the volume of the new models will be limited due to Acer's losses in 2011. — TJD, GMA News
article source: gmanetwork.com
