Thursday, October 1, 2015

THE NEXT BIG THING? | Lenovo launches the Phab Plus


MANILA, Philippines – China-based tech giant Lenovo recently launched their new phablet, aptly called the Phab Plus. Targeted at today’s millennials, the new product, according to Lenovo executives, is said to “eliminate the dilemma of choosing between costly smartphones and underwhelming tablets”.

“Phablets are the next big thing,” said Michael Ngan, country general manager, Lenovo Philippines. He added that the Phab Plus is designed to combine the functionality of a tablet with the portability of a smartphone.

Charlotte Koa, Lenovo Philippines 4P manager for Tablets, urged that it is time that we should stop calling smartphones “phones” because users do so much more with them, like texting, searching the Internet, and using social media.

In Koa’s demonstration of the Phab plus, she displayed different specifications of the new device on three levels — as a phone, as a tablet, and as a phablet.

As a phone, it has 4G LTE Connectivity, runs on Android Lollipop 5.0, and has a 13MP back and 8MP front camera that is able to take selfies and panoramic “groufies” or “pano-selfies”, as was coined by the Lenovo Manager.

As a tablet, the Phab Plus has a 6.8-inch screen with full HD, a sound bar with Dolby Surround Sound capacity, runs on an Octacore processor, and has a battery life that can last up to 20 days at rest, according to Koa.

It was also demonstrated that as a phablet, the Phab Plus has one-hand capability with various easy-to-use features such as the double tap wake, screen shrink, one hand keyboard shrink and resize tools that users can access through simple finger taps and swipes

“We are a country in love with lifestyle,” said Blue Avelino, COO of Allphones, an online retail store partner of Lenovo. “The Lenovo Phab Plus fits every lifestyle needs that the Filipino wants.”

The phablet will be available at P14,999 both online through Allphone and in selected retail stores nationwide.

Ngan stated that their research shows that “bigger is better” when it comes to phones. “All needles are pointing to phablets and Lenovo will be at the forefront,” he added.

source: interaksyon.com